CLOSE

Aging Gracefully – and Realistically – with REN

“We don’t like it that our bodies change shape. We don’t like it that we age. We are afraid of wrinkles and sagging skin. We use health products as if we actually believe that our skin, our hair, our eyes and teeth, might somehow miraculously escape the truth of impermanence.”

That’s Buddhist teacher, Pema Chodron, speaking.

It’s true that we are always looking for that one miracle product that is going to reverse the effects of aging, zap our wrinkles, perfect our skin and disappear our sags. The marketing lingo of most beauty products feeds right into our fears around aging.

REN Sketch

But what if it wasn’t about being younger? What if we could be happy right where we are on our precious life path? I can keep dreaming can’t I?

What I love about REN products (new to us at IO) is that it’s not about performing a miracle. It’s about letting your skin be the best skin it can be at its given age. That doesn’t mean you are going to go to bed with REN Vita-Mineral Radiant Day Cream on your face and wake up twenty years younger. But it means that you’re going to wake up with skin that’s more hydrated, less stressed, and thus inherently more radiant and youthful in demeanor.

Chodron reminds us:

“According to Buddha, the lives of all beings are marked by three characteristics: impermanence, egolessness, and suffering… Recognizing these qualities to be real and true in our own experience helps us to relax with things as they are.”

Let’s face it. No beauty product is going to make us younger. But by treating ourselves to high-quality skincare products designed specifically for our skin, right now, at our age, maybe we can alleviate a little bit of our suffering around attachment to youth.

Convert to REN Buddhism?
Amy

add your comment