Beauty that Doesn’t Hurt: Mineral Makeup
24 Nov 2008 ~ Categories: blog • face • products
When we choose products for IO, we adhere to very high standards. With makeup, for instance, it has to help us look good, feel pretty, and it also has to be composed of clean, safe, non-toxic ingredients.
Results and integrity are a powerful coupling and a requirement for our product offerings across the board at IO. With product selection, we seek to bridge the gap between high-end cosmetics of dubious sourcing and all natural makeup that, frankly, doesn’t always do the trick.
Many of us are fortunate enough to live in the environmentally progressive Bay Area, where it is about to become mandatory by law that we recycle and that grocery stores no longer bag our items in plastic. And, those cute Smart Cars are showing up everywhere. Sadly, the cosmetic industry hasn’t quite caught on to this important trend. Although makeup manufacturers have to comply with “laissez faire USDA mandates to ensure safety”, according to a recent New York Times article, “safe” has yet to be defined. Ponder that one.
Okay, so your skin is your largest organ. Yes, I know you’ve heard this one before, but have you really paid attention to what that means? At least hold this question in mind when purchasing products for your skin and precious face. Shouldn’t you be at least as careful about what you put on your face as what you put in your belly?
Enter Arcona mineral makeup powders.
Arcona is a holistic skin care line that uses only human-friendly, all natural ingredients and looks gorgeous on your face. With no trace of the usual suspect chemical offenders mercury, coal-tar colors, or formaldehyde, Arcona’s powders are a safe bet, not only for your skin, but also for the environment and the animals in it.
This breathable foundation with SPF 25 sun protection brushes on powder-light, yet still offers good coverage. It protects skin from sun damage and premature aging with titanium dioxide and zinc oxide plus antioxidant vitamins C and E. It covers and protects with the light-diffusing effect of mineral pigments that allow the skin to breathe. It’s available in multiple shades, in an easy to use brush-on tube. I keep one in my purse, another in my makeup bag and take one with me to the beach or on a long sunny hike. Plus, it’s perfect for travel and is, thankfully, not a liquid so you’ll never worry about annoying holdups at airport security.
Take it from me; this is one of my favorite beauty not-so-secrets. And, it’s healthy too.
Cheers to beauty that doesn’t hurt,
Amy
